'Socially responsible design' is a magazine spread featuring a design spotlight. It is a famous feature by the editors of 'Design is History'. It highlights the transformation of the emerging design community whereby designers are conscious of their environmental, moral, ethical and social impact.
Goal:
The aim of the spread is to grab the viewer's attention, pique their curiosity provoke their thoughts. To achieve this the design principles and elements were incorporated—
Graphic:
The image of the wooden door was chosen for its organic look just like the flux happening amongst the design community. Moreover, the rugged look conveys the fluidity of the thought process of the designers and the increased awareness of their collective responsibilities.
The image of the wooden door was chosen for its organic look just like the flux happening amongst the design community. Moreover, the rugged look conveys the fluidity of the thought process of the designers and the increased awareness of their collective responsibilities.
The lamp is synonymous with throwing light on the problem.
Typography: The title is Bodoni and the text is Futura. Bodoni has a delicate feel whereas Futura contrasts with its groundedness. It lends contrast and unifies through color.
Contrast: The red lamp grabs the viewer's attention due to the contrast in color and leads the eye to the title.
The other contrast is the 'A' , the drop cap.
Alignment: The body copy has been contained and aligned within the rectangle section in the middle of the page. This brings the focus to the text, while leaving negative space.
Texture: The door texture contrasts with the page on the right side of the spread which is clean and has a soft look due tot he ample negative space.
Shape: The left and right side are unified through the rectangle shapes.
Hierarchy: The title and the drop cap help with focus and structure.
Movement: The eye moves from the lamp to the title. The cross bars point to the right side of the page and the drop cap leads to the text.
Color:
Very earthy, muted colors with subtle contrast have been used to show the views and opinions of the design community.
Very earthy, muted colors with subtle contrast have been used to show the views and opinions of the design community.
The spread utilizes alignment, contrast, color and texture to unify and balance the spread. Whereas the shape creates the structure and induces interest in the reader.
